Are My Customers Paying Attention to TV Ads?
Is TV advertising still a good investment? In a world where the average American sees as many as 5,000 ads every…
Fill Your Social Calendar with the Right Kind of Content
It’s easy to set up a business social media page, but it can be a lot harder to come up with…
Marketing on the Move
If time is money, then efficiency is like a savings account. The less time you waste, the more time you can…
Should you be advertising on podcasts?
Chances are, no matter who your customers are, at least some of them are listening to podcasts. According to Edison research,…
The Value Proposition of OTT Advertising
OTT (Over the Top Technology) advertising is the newest game in town. OTT refers to the way the first streaming devices…
Why Using Professional Voiceover Talent Makes Such a Difference
When it comes to making a good commercial, a lot of things go into it. You must have the right message,…
Why Some of the Best Car Commercials Cost Less
When it comes to selling goods and services, the vast majority of businesses rely heavily on advertising. Although other factors—such as…
Why Client Communication is Important in Advertising
In the advertising industry, clients pay for results. However, this does not mean that an advertising company can simply deliver results…
Advertising to a Short Attention Span World
Intro Are you old enough to remember the “Where’s the Beef” commercial by Wendy’s? If so, then you probably know that…
Keys to a Memorable Radio Ad
Are you trying to figure out how to create a radio ad that is going to be something your audience remembers?…