car in motion

Why Some of the Best Car Commercials Cost Less

February 1, 2018 Advertising Questions

When it comes to selling goods and services, the vast majority of businesses rely heavily on advertising. Although other factors—such as…

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meeting with clients

Why Client Communication is Important in Advertising

December 21, 2017 Advertising Questions

In the advertising industry, clients pay for results. However, this does not mean that an advertising company can simply deliver results…

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Advertising to a Short Attention Span World

November 22, 2017 Advertising Questions

Intro Are you old enough to remember the “Where’s the Beef” commercial by Wendy’s? If so, then you probably know that…

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studio recording microphone

Keys to a Memorable Radio Ad

October 19, 2017 Advertising Questions

Are you trying to figure out how to create a radio ad that is going to be something your audience remembers?…

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tv commercial being photographed with man and woman actors

Should You Use Employees or Professional Actors in your Commercial?

September 14, 2017 Advertising Questions

A well-made commercial can be a cost-effective way to drive business and sales for your organization. You can use a commercial…

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legs sticking out of a car window

Why Lighting is Important in Television Advertising

August 23, 2017 Advertising Questions

Introduction Although spending on digital advertising has been expanding at the expense of traditional approaches, last year’s research by eMarketer shows…

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