Why Client Communication is Important in Advertising
In the advertising industry, clients pay for results. However, this does not mean that an advertising company can simply deliver results…
Advertising to a Short Attention Span World
Intro Are you old enough to remember the “Where’s the Beef” commercial by Wendy’s? If so, then you probably know that…
Keys to a Memorable Radio Ad
Are you trying to figure out how to create a radio ad that is going to be something your audience remembers?…
Should You Use Employees or Professional Actors in your Commercial?
A well-made commercial can be a cost-effective way to drive business and sales for your organization. You can use a commercial…
Why Lighting is Important in Television Advertising
Introduction Although spending on digital advertising has been expanding at the expense of traditional approaches, last year’s research by eMarketer shows…
The Changing Landscape of Advertising
By now, we’re all very familiar with how the Internet has changed almost every aspect of life as we know it….
Is Your Business Set Up to Rank Well on Google?
The most recent version of the Moz Local Ranking Factors came out a few weeks ago. For local businesses trying to…
Do Young People Still Watch Television?
The rise of the internet a couple of decades ago was seen as a major challenge for the TV and electronic…
Automobile Dealers: Do You Know Where Your Sales Come From?
Since the beginning of the automobile era, car dealers have been advertising to their customers using the same basic methods. Whether…
Is TV Advertising Too Expensive?
When planning their advertising and media budgets for the year, many companies completely ignore television advertising. Why? Because they think it…