Advertising to Millennials
When the subject of how to advertise to millennials comes up, many in the advertising industry just scratch their heads. It…
Does Social Media Marketing Help Your Business?
The argument of whether social media marketing works has existed since the term was invented over 20 years ago. And it’s…
8 of the Best Holiday Television Ads of 2016
What would this time of the year be without a look at the best holiday television ads for 2016? Advertisers, especially…
What Factors Determine the Cost of a Commercial?
The fact that you’re reading this is a good indicator that you are at least entertaining the idea of using television…
Choosing an Advertising Agency: Why You Should Go Small
So you’ve made the decision to use an outside advertising agency to manage your advertising program. Now, the next decision is…
Should I Hire an Advertising Agency?
“Should I hire an advertising agency?” This question eventually comes to every owner of a growing, successful business. To effectively answer…
Does Radio Advertising Still Work?
Today, businesses can reach consumers in ways not contemplated even 10 years ago. With the advent of the internet, mobile, social…
What Makes an Effective Local Television Commercial?
In this era of the internet, with so many advertising choices, television advertising seems like an out of date, almost quaint…