MUST’s for posting on YouTube

 

 

Did you know it’s not only extremely important to be creating video content daily for the Organic ranking on Google, but it’s even more important that the video content you create, is what Google wants, and what Google’s users are searching.

What you create, how you title it, what tags you use, and how engaging the video is, are all key factors in success.

Why spend all the time and resources to create video if it’s not posted and tagged properly?

Below is a step by step guide on what you need to do.

If it feels like a lot, that’s because it IS a lot. if you don’t think you can do it, you are with the majority of other business owners and managers out there.

This is where hiring a marketing firm like Raven Marketing can SAVE you time and money.

Let our professional team handle everything from start to finish, so you can rest assured, you are doing everything you can to grow you company!

1. Start with the right keyword (this is everything)

• Use tools like Google Keyword Planner
• Look for:
  • “How to”, “best”, “review”, “tutorial” queries
  • Keywords that already show videos in Google results (this is key)

 If Google already ranks videos for that keyword, you have a real shot.

2. Create content that matches search intent

• Don’t just talk—solve the exact query
• Watch top-ranking videos and improve on:
  • Clarity
  • Depth
  • Structure
• Keep viewers engaged in the first 10–20 seconds (huge ranking factor)

3. Optimize your video title (SEO + clicks)

• Put your main keyword near the beginning
• Make it compelling, not robotic

Example:
Bad: “SEO Video Tips”
Better: “How to Rank YouTube Videos on Google (Step-by-Step Guide)”

4. Write a strong description (Google actually reads this)

• First 2–3 lines: keyword + clear summary
• Then:
  • Expand with related keywords
  • Add timestamps
  • Include links (site, socials)

5. Use tags strategically

• Include:
  • Main keyword
  • Variations
  • Related topics

6. Design a high-CTR thumbnail

• Bright, simple, high contrast
• 2–4 words max
• Faces + emotion tend to perform better

7. Boost audience retention (critical ranking factor)

• Cut filler
• Use pattern interrupts (cuts, zooms, visuals)
• Deliver value fast and consistently

If people watch longer, both YouTube and Google push your video up.

8. Add captions and transcripts

• Upload accurate subtitles
• This helps Google understand your content better

9. Embed your video outside YouTube

• Post it on:
  • Blog articles
  • Medium
  • LinkedIn
• Google loves videos that appear across the web

10. Get initial traction fast

• Share with:
  • Email list
  • Social media
  • Communities

11. Optimize your channel authority

• Stay consistent in one niche
• Build topical relevance
• The more authority your channel has, the easier it ranks

12. Update and refresh older videos

• Improve titles, thumbnails, descriptions
• Add new info if needed