Traditional media refers to good old television and radio. While we call them traditional, the fact is they are both still very effective at bringing in new customers and at developing brand awareness (branding.) We have a long history of producing successful Portland television and radio commercials, including short-form TV commercials and radio spots and long-form advertisements. Our specialties include automotive advertising, retail advertising including appliance ads, home improvement ads, health & wellness advertising and more.
Digital Media advertising typically involved the repurposing of television spots in digital (internet) advertising vehicles such as banner ads appearing as part of search. BUT, digital media can involve so many things and is constantly changing. Like VOD (Video on Demand), Pre-roll, Banner Ads, Tile Ads, Take Over’s, OTT (Over the Top), Google Display, Google Listings, SEM (Search Engine Marketing) & SEO (Search Engine Optimization).
Social Media has both organic and paid advertising on platforms such as Facebook, Instagram, TikTok, LinkedIn, Snapchat, Twitch and so many more! Social Media also allows for organic material to be shown to followers or subscribers which can be a full time job in itself.
Then there is your website, which is it’s own platform for generating leads and needs to be kept relevant, engaging and easy to use! We connect your marketing to your site, so you can see the results! How? with GTM (Google Tag Manager), SEO (Search Engine Optimization), as well as relevant content. We will also make sure you have retargeting campaigns activated to talk to visitors once they leave your site… PLUS, we can repurpose this content on your company’s hosted video channel or YouTube channel.
Contact us to learn more about these exciting options.
With our in background selling media for broadcast stations, we know the tricks of the trade from all sides. With this knowledge, we are able to negotiate and leverage your media dollars in ways others simply can’t. This gives you the insider advantage. And with the Raven Guarantee, you can be assured that we’ll place your television or radio ads at the same or better level for 10% less than you are paying now or the agency fee is free! We’ll make sure the media planning process is easy and stress-free.
You’ve heard the adage, “you can lead a horse to water, but you can’t make him drink” right? With correct strategy, media planning and placement, your potential customers are at the water. The way to make them drink is by creating the most compelling content that converts them into real, returning customers. Our Portland creative team has decades of experience writing copy for television spots, radio spots, print ads, digital ads, and more. Check out our Commercials and Long-Form Advertising section for examples of our creative prowess at work!
Davies BDM describesThat all starts with creating a comprehensive Marketing Strategy for your company. We’ll work with your already-developed marketing plan, or help you come up with a new marketing plan that analyzes your goals and budget and outlines the types of advertising that will be most effective for your company.
Once we’ve decided on a marketing strategy, the next step is implementing that strategy. We’ll decide on reach (the total number of people exposed to your ad), placement dates and times (calendar), and campaign duration.
We’ll analyze all key metrics in each advertising channel used to gauge the effective of each channel on its own and how it’s performing within the context of the overall plan.