Traditional TV & Radio are great broad reach advertising mediums, but there is lots to know & understand… Here are some of the services we provide to make sure your TV and/or Radio advertising is working!
- Evaluate available spot times, programs, rates & ratings to reach your preferred target audience
- Compose/construct targeted creative to get the attention of today’s busy consumer
- Monitor and adjust media buys as they run and as results come in to maximize R.O.I.
- Work with your local attorneys and manufacturers to assure all messages are compliant with state laws and manufacture guidelines
- Negotiate PSA and No Charge added value whenever possible
- Provide weekly log times showing when/where your spots can be seen/heard.
- Evaluate buys and hold stations accountable for all promised points that means that if less viewers/listeners where reached than promised, Stations owe you no charge buys can be negotiated and placed.
- Submit any needed materials to manufacturers that offer co-op to get any and all available reimbursement of dollars spent.
Types of Traditional Media
- Broadcast Television – ABC, NBC, FOX, etc.
- Cable Television – Comcast, Direct, Dish, etc.
- OTT – (Over the Top) or streaming TV
- HD Radio – Radio stations broadcasting in HD
- Streaming Radio – Radio online