Traditional Marketing

Traditional TV & Radio are great broad reach advertising mediums, but there is lots to know & understand… Here are some of the services we provide to make sure your TV and/or Radio advertising is working!

• Evaluate available spot times, programs, rates & ratings to reach your preferred target audience
• Compose/construct targeted creative to get the attention of today’s busy consumer
• Monitor and adjust media buys as they run and as results come in to maximize R.O.I.
• Work with your local attorneys and manufacturers to assure all messages are compliant with state laws and manufacture guidelines
• Negotiate PSA and No Charge added value whenever possible
• Provide weekly log times showing when/where your spots can be seen/heard.
• Evaluate buys and hold stations accountable for all promised points that means that if less viewers/listeners where reached than promised, Stations owe you no charge buys can be negotiated and placed.
• Submit any needed materials to manufacturers that offer co-op to get any and all available reimbursement of dollars spent.

Types of Traditional Media

• Broadcast Television – ABC, NBC, FOX, etc.
• Cable Television – Comcast, Direct, Dish, etc.
• OTT – (Over the Top) or streaming TV
• HD Radio – Radio stations broadcasting in HD
• Streaming Radio – Radio online