The Changing Landscape of Advertising

July 16, 2017 Advertising Questions

By now, we’re all very familiar with how the Internet has changed almost every aspect of life as we know it….

Is Your Business Set Up to Rank Well on Google?

June 20, 2017 Advertising Questions

The most recent version of the Moz Local Ranking Factors came out a few weeks ago. For local businesses trying to…

Do Young People Still Watch Television?

May 17, 2017 Advertising Questions

The rise of the internet a couple of decades ago was seen as a major challenge for the TV and electronic…

Automobile Dealers: Do You Know Where Your Sales Come From?

April 26, 2017 Advertising Questions

Since the beginning of the automobile era, car dealers have been advertising to their customers using the same basic methods. Whether…

Is TV Advertising Too Expensive?

April 1, 2017 Advertising Questions

When planning their advertising and media budgets for the year, many companies completely ignore television advertising. Why? Because they think it…

Advertising to Millennials

February 17, 2017 Advertising Questions

When the subject of how to advertise to millennials comes up, many in the advertising industry just scratch their heads. It…

Does Social Media Marketing Help Your Business?

January 21, 2017 Advertising Questions

The argument of whether social media marketing works has existed since the term was invented over 20 years ago. And it’s…

What Factors Determine the Cost of a Commercial?

November 22, 2016 Advertising Questions

The fact that you’re reading this is a good indicator that you are at least entertaining the idea of using television…

Choosing an Advertising Agency: Why You Should Go Small

October 25, 2016 Advertising Questions

So you’ve made the decision to use an outside advertising agency to manage your advertising program. Now, the next decision is…

Should I Hire an Advertising Agency?

September 15, 2016 Advertising Questions

“Should I hire an advertising agency?” This question eventually comes to every owner of a growing, successful business. To effectively answer…