The Value Proposition of OTT Advertising

May 9, 2019 Advertising Questions

OTT (Over the Top Technology) advertising is the newest game in town. OTT refers to the way the first streaming devices…

Why Using Professional Voiceover Talent Makes Such a Difference

February 24, 2018 Advertising Questions

When it comes to making a good commercial, a lot of things go into it. You must have the right message,…

Why Some of the Best Car Commercials Cost Less

February 1, 2018 Advertising Questions

When it comes to selling goods and services, the vast majority of businesses rely heavily on advertising. Although other factors—such as…

Why Client Communication is Important in Advertising

December 21, 2017 Advertising Questions

In the advertising industry, clients pay for results. However, this does not mean that an advertising company can simply deliver results…

Advertising to a Short Attention Span World

November 22, 2017 Advertising Questions

Intro Are you old enough to remember the “Where’s the Beef” commercial by Wendy’s? If so, then you probably know that…

Keys to a Memorable Radio Ad

October 19, 2017 Advertising Questions

Are you trying to figure out how to create a radio ad that is going to be something your audience remembers?…

Should You Use Employees or Professional Actors in your Commercial?

September 14, 2017 Advertising Questions

A well-made commercial can be a cost-effective way to drive business and sales for your organization. You can use a commercial…

Why Lighting is Important in Television Advertising

August 23, 2017 Advertising Questions

Introduction Although spending on digital advertising has been expanding at the expense of traditional approaches, last year’s research by eMarketer shows…

The Changing Landscape of Advertising

July 16, 2017 Advertising Questions

By now, we’re all very familiar with how the Internet has changed almost every aspect of life as we know it….

Is Your Business Set Up to Rank Well on Google?

June 20, 2017 Advertising Questions

The most recent version of the Moz Local Ranking Factors came out a few weeks ago. For local businesses trying to…