Choosing an Advertising Agency: Why You Should Go Small

October 25, 2016 Advertising Questions

So you’ve made the decision to use an outside advertising agency to manage your advertising program. Now, the next decision is…

Should I Hire an Advertising Agency?

September 15, 2016 Advertising Questions

“Should I hire an advertising agency?” This question eventually comes to every owner of a growing, successful business. To effectively answer…

Does Radio Advertising Still Work?

September 8, 2016 Advertising Questions

Today, businesses can reach consumers in ways not contemplated even 10 years ago. With the advent of the internet, mobile, social…

What Makes an Effective Local Television Commercial?

August 30, 2016 Advertising Questions

In this era of the internet, with so many advertising choices, television advertising seems like an out of date, almost quaint…