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Why Lighting is Important in Television Advertising

August 23, 2017 Advertising Questions

Introduction Although spending on digital advertising has been expanding at the expense of traditional approaches, last year’s research by eMarketer shows…

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The Changing Landscape of Advertising

July 16, 2017 Advertising Questions

By now, we’re all very familiar with how the Internet has changed almost every aspect of life as we know it….

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Is Your Business Set Up to Rank Well on Google?

June 20, 2017 Advertising Questions

The most recent version of the Moz Local Ranking Factors came out a few weeks ago. For local businesses trying to…

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Do Young People Still Watch Television?

May 17, 2017 Advertising Questions

The rise of the internet a couple of decades ago was seen as a major challenge for the TV and electronic…

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Automobile Dealers: Do You Know Where Your Sales Come From?

April 26, 2017 Advertising Questions

Since the beginning of the automobile era, car dealers have been advertising to their customers using the same basic methods. Whether…

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Is TV Advertising Too Expensive?

April 1, 2017 Advertising Questions

When planning their advertising and media budgets for the year, many companies completely ignore television advertising. Why? Because they think it…

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